Create Something Extraordinary
ART DIRECTION
Spot title: Create Something Extraordinary - "Future"
Client: University of Colorado
Agency: Greenhouse Partners
Creative Director: TJ Rhine
Account Directors: Amber Hickory, Amie Antolik
Copywriters: Ian Caplan, Carolyn Michaels
Art Director: Mara Stitt
Production Company: Futuristic Films
Director: Jasper Gray
Producer: Kiowa Winans
Editors: Richie Kendall, Jonnie Sirotek
Sound Mix: Coupe Studios
Spot title: Create Something Extraordinary - "Spark"
Client: University of Colorado
Agency: Greenhouse Partners
Creative Director: TJ Rhine
Account Directors: Amber Hickory, Amie Antolik
Copywriters: Ian Caplan, Carolyn Michaels
Art Director: Mara Stitt
Production Company: Futuristic Films
Director: Jasper Gray
Producer: Kiowa Winans
Editors: Richie Kendall, Jonnie Sirotek
Sound Mix: Coupe Studios
BACKGROUND & PROBLEM //
Each year the University of Colorado (CU) create's new ads to play during their football games on television and at Folsom Field. For the 2013-2014 season, they wanted to drive applications and excite prospective and future students.
SOLUTION //
Building on the Rise Up concept, we added a spoken word poem with a cast comprised 100% of CU students. We created two ads that were able to inspire and connect with current and future students.